Improve Your Corporate Brand Positioning Campaigns with the Right PR Marketing Strategies

All businesses can greatly benefit from an effectively implemented, well-crafted PR marketing campaign. The main reason is that almost everyone loves to learn the hottest and the newest captivating stories, enticing news and compelling propositions out there today, especially if it directly relates to their lifestyles, pain points, goals, beliefs and dreams. Plus, many of us love to share and discuss these things in great detail with our colleagues, peers and social networks.

A lot of us go to the most credible news media channels, social groups and authority sites to satisfy our need for that regular dose of hot news, latest breakthroughs and life-changing stories. That’s also the primary reason why those remain as the best online places to publish the press releases of your business.

However, many corporate organizations sometimes end up with negative results, instead of enhancing their brand positioning campaigns across their target audiences. A lot of the blame is due to the incorrect or untimely market research data that they use for developing their PR content materials and for identifying the places to publish it. So, here are some tips that can help you avoid these serious problems:

What Not to Do When Developing PR Campaigns for Your Business

  1. Don’t end up unintentionally putting your organization under a bad light. This could happen by publishing press releases that could potentially be associated to latest news, popular feature stories and personalities currently generating negative sentiment across your target readers. For example, if you want to inform your ideal audiences about a technological breakthrough that your developers are presently working on, which could benefit marketing companies, then try your best to distance your business from all the bad publicity that’s currently being generated by user data privacy and security breaches at the most widely used social media platforms today.
  2. Don’t publish your brand marketing materials on news media channels, social groups and other online places that have been recently associated with the publication of fake news and the like. If you end up doing this, then damages could be irreversible across a significant part of your ideal audiences. They might lose faith in your brand, products and services. Yes, this could happen even with just a lone PR about your business that’s promoted on a bad site.
  3. Don’t rush the publication of your PR materials. Always carefully perform timely and accurate market research about your target readers and their present habits, concerns and problems that are related to your stories, brand, products and services. By doing this, you’ll end up crafting PR materials that hits your ideal audiences where it counts the most. Plus, you’ll be able to identify the best places to put your press releases right in front of the eyeballs that can make a difference in your business.

Keep these things in mind, and you’ll be able to avoid all the problems that can be brought about by bad PR marketing campaigns. If you want to share your insights about these things, or if you just want to add more tips to this list, then feel free to use the comment box below.

Ideal Ways to Ask for a Raise – What Most Managers Say

Asking for a raise isn’t as quick and simple as approaching your superiors and telling them how badly you need a raise just to keep on doing what you’re doing for the company. Most of the time, that tactic tends to end up as an epic fail.

A lot of managers at Fortune 500 corporations usually frown down on co-workers who seem to think that highlighting their needs over what they’ve done to improve the bottom-line results of the company is the best way for them to get a promotion or a raise. Remember, everyone needs more than what they have at the moment, and almost everybody else is doing their duties and obligations at the workplace. Otherwise, they’d most likely end up getting replaced by better individuals who tend to go the extra mile just to get top-notch results for the company.

So, what exactly do you need to keep in mind before you ask for a raise? How can you improve your chances of making your superiors pay attention to what you have to say? When is the right time for you to do this and for them to give you what you want? Well, here’s a quick list of what most managers recommend as the best ways for you to successfully grab their attention, negotiate a raise and significantly improve your chances of getting what you exactly want:

Effective Ways to Ask for a Raise

  1. Create a shortlist of the main reasons why your company should give you a raise. Don’t focus on why you need it bad. This’ll allow you to pinpoint your main strengths in terms of doing your specific function at the workplace. This can also uncover advantages you have over your co-workers and newly hired personnel that you probably didn’t know right off the bat. Plus, this can help you identify the main reasons why you’d be a good fit for a possible vacancy at a higher function job post.
  2. Engage in polite and friendly conversations with your managers and superiors from time to time. Don’t forget to mention your achievements and the positive results you’ve help recently generate for the company, though inject this into your regular conversations as natural as possible. Point is, don’t sound like an arrogant braggart. Your objective is to remind them of your overall value to them and the organization as a whole, all while discussing interesting things and the hottest news in the workplace.
  3. Share your long term goals with your managers, and ask for more responsibility from them so you can achieve your goals soon enough. Many Fortune 500 managers and executives say this is probably the most effective way for them to consider promoting you to a job post that’s aligned with your long term goals, especially if they already know that you deserve it (refer to numbers 1 and 2 above).

Keep these tips in mind, and you’ll considerably improve your chances of getting the raise that you deserve. Care to share some other tips that can help others who need useful advice on how to successfully ask for a raise? Feel free to do so in the comment box below.

Effective Business Email Tactics – What Not to Do When Sending Professional Emails

Email plays a vital role in the internal corporate communication systems of your organization. Your email correspondences with your co-workers can directly affect your current standing and future potential at the workplace. Emails that hit the sweet spots of your target recipients can most often than not generate positive results for you and the team or department that you represent.

On the contrary, sending poorly crafted emails usually tend to reflect your business ideals, professionalism and overall work ethics in the eyes of your superiors and co-workers under a bad light. Plus, you can even negatively affect the standing of your team when you fail in this regard.

This also applies to the results of your direct marketing campaigns, client management and customer support initiatives. Sending well-crafted emails can help you sign up more subscribers, convert more customers into repeat buyers and close large B2B (business to business) contracts with major corporations. By always ensuring that you write your emails for the best results possible, you’ll even be able to convert your existing clients and customers into viral marketers who can drive more business your way.

To help you avoid the worst things that you could possibly do with your business emails, found below are some tips on what not to do when writing emails for both your internal corporate communications and direct marketing or customer and client support campaigns. Just keep these things in mind while you write business emails, and you’ll notice some considerable benefits along the way.

Top 3 Don’ts When Writing Business Emails

  1. Don’t sound like you’re just an automated email program. Also avoid coming across as someone who just uses an email template and throws it out to as many recipients in as little time as possible. There are good reasons why almost all of us hate spam, and those are just some of the primary ones.
  2. Don’t come across as an impolite, arrogant snob. This is true on all levels, from writing emails for your subordinates to answering customer support inquiries and client management report requests. Remember, you’re trying to build a solid reputation not just for yourself, but also for the team, department or company that you represent each time you send a business email. Everybody likes courteous experts anyway, so try your best to always sound as friendly and helpful as possible whenever you write an email.
  3. Don’t focus on writing about yourself, your achievements and successes or on all the good things that your company has done. Remember, it’s all about your recipients. What they need and what can benefit them should be your priorities. Imagine people who talk about themselves at parties and the like – Almost nobody wants to spend a lot of time with them, right? The key here is, in subtle ways, to relate their concerns, questions and inquiries to helpful answers that are most relevant to the solutions that you can offer. You’ll even sound like a friendly expert when you do this, especially since many of your recipients would most likely ask for more details from you when you do this right, which would be the right time to implement effective soft-sell tactics.

Another thing is to try and integrate effective A. I. D. A. principles into your business emails whenever necessary. That’s A for Attention, I for Interest, D for Desire and A for Action. This is a long standing technique that has withstood the test of time, and for good reason – It continues to produce mind-blowing results when done right.

So, practice writing emails that can grab their attention with captivating subject lines. Make it a point to entice your recipients to keep on reading your emails by giving them interesting stuff that’s related to their main concerns, questions and inquiries. Try to paint a clearer picture in their minds that can help them visualize and completely understand the ideal solution for their concerns through a stunning presentation of ah-ha ideas, interesting facts and useful pieces of advice. Remind them about the actionable advice that they should do to benefit from all the things you offered.

Have other tips and tactics that you want to share? Perhaps you have questions about the things above? Comment them below!

Top 3 Reasons Why Video Conferencing Tools Can Improve Your Overall Business Communication Systems & Marketing Campaigns

Aside from saving by avoiding all the costs involved in setting up face-to-face presentations and brainstorming sessions, video conferencing can optimize your internal business communication systems. This is especially true if a significant part of your workforce consists of remote contractors and field agents. Through the latest mobile devices, apps and web technologies – organizing your in-house employees, remote agents and off-shore teams is now quick and easy.

Video conferencing can also considerably enhance your marketing campaigns and customer support services. By doing this right, you’ll be able to enjoy much better results in terms of your bottom-line objectives. If you aren’t quite decided yet on implementing the necessary video conferencing tools and platforms into your back end business communication systems and front end customer support, sales and marketing campaigns, then here are the top 3 reasons that could very well convince you to do this as soon as possible:

Primary Reasons Why You Should Use Video Conferencing for Your Business

  1. It’s quicker and easier for you to set up video conferencing sessions with any team or group under any department of your organization, as opposed to organizing everyone to go to a certain venue for face-to-face presentation sessions and the like. The most difficult part in traditional ways of conducting face-to-face presentations is synchronizing the availability of everyone in terms of reaching the venue at the designated time. On the other hand, anywhere they might be – Your managers, employees and remote agents can participate in a video conference with ease and comfort. This also allows them to focus more on contributing greater value to the discussions in your video conferences.
  2. It costs less to deploy video conferencing tools across the workstations and mobile devices of your workforces than to regularly hold face-to-face presentations and events at your office premises. It’s also more inexpensive to set up the necessary Web platforms for real time video communications throughout the various teams and departments of your organization, wherever they might be in the world.
  3. Video sessions offer a more streamlined approach in terms of effectively communicating complex details and guidelines among other pieces of data to the appropriate groups that are significant to the growth and prosperity of your organization. For example, your off-shore contractors can better understand your team managers. On the other hand, you can shave off a significant amount of time from your customer support sessions when you offer video sessions as a way of helping them with their pre and post sales inquiries and concerns about your products and services.

Not yet convinced on how video conferencing can help you get better results from your business back-end communication systems and front-end sales and marketing campaigns? Tell me your concerns below so we can discuss!

Key Pointers to Enhance Internal Business Communications through Social Media

Almost all businesses today know the importance of having effective social media presence for their brand positioning, sales and marketing objectives. However, not many organizations, be it small businesses or large corporate enterprises, have fully realized the potential of social media in considerably improving their internal business communication systems. Little do they know that by actively engaging their employees, managers, executives, suppliers and other internal members of their organization through the right social media channels, the productivity, brand reach and loyalty of their members can also significantly improve.

One main reason for this is that their participation in a corporate organization’s social media networks provides them with instant content-rich updates about the latest things that are happening within and outside their departments. Because they regularly check their social media accounts from time to time, in and out of the workplace – there’s a small chance for them to miss out on interesting events, achievements and latest news that are relevant to the entire organization.

Another reason is that this provides them with quick and easy ways to share news and updates that are also relevant to their peers. This provides your organization with wider reach for your brand positioning, sales and marketing campaigns, especially because their peers can also quickly and easily share your news and updates across their own personal networks. This also enhances the overall social media presence of your organization across your ideal audiences.

Nonetheless, just setting up groups and pages in the most widely used social media platforms and inviting your employees, suppliers, managers and executives to participate in those channels won’t cut it. You need to carefully implement the right ways to do this as efficient as possible for your target bottom-line results.

To help you out, here are some things to keep in mind.

How to Enhance Your Internal Business Communication Systems through Social Media

  1. Know exactly the social media platforms that resonate with your brand, products and services, along with your corporate objectives, mission and vision. For example, if you provide software products and online services to enhance the security and privacy of your customers on the Web, then this also means you most likely have cyber security programmers, privacy advocates and cryptography engineers working in your organization, many of whom would be quite hesitant to use social media platforms with security issues and privacy risks. Besides, that won’t also work for your brand positioning campaigns across your ideal audiences anyway, so be selective in the social media channels to use for both your internal and external business and marketing communications.
  2. Identify the social media channels that your employees, managers, suppliers and executives are familiar and comfortable with. This’ll allow you to avoid any significant resistance in terms of using those social media channels to keep themselves updated about the latest things that are happening in your business. This’ll also give them quicker and easier ways to share your social media news and updates to their own social networks.
  3. Carefully select the news, updates and marketing materials to post in your chosen social media platforms. Not all things that are happening in your organization should be shared through these social media channels. For example, certain achievements of your organization and particular teams or departments within your business can be effective for your marketing objectives when shared across your social media accounts. However, some news like the on-going development of your soon-to-be launched products and offers could potentially tip off your competitors, many of whom might be watching your social media pages and groups.

By following these pointers, you’ll be able to avoid the pitfalls of using social media platforms for your internal business communication systems and marketing campaigns. You’ll also identify key aspects where you can take advantage of the benefits that can be provided by these social media channels. If you want to add more things to this list, don’t hesitate to reach out through the comment box below!

How Effective Business Email Communications Can Improve Your Bottom-line Results

Email plays a crucial role in the success or failure of a business, be it a large corporate enterprise or a small start-up organization. This is true for your internal group level communications, your B2B (business to business) correspondences and your B2C (business to customer) marketing campaigns and support services. In fact, a large percentage of new B2B and B2C prospects, suppliers, active subscribers and repeat buyers are generated through the efficient implementation of the right email communication strategies and techniques.

Regular email correspondences between employees, executive and other internal organization members can also significantly help optimize the day-to-day activities and operations of a business. A lot of things tend to be forgotten from impromptu verbal communications or even during teleconferences and the like. That’s especially when many of your employees and executives are not used to taking down notes.

With this, found below are a few helpful pointers on how to maximize the utility of email communications in your business. Feel free to add more things to this list by leaving comments below at the bottom of this post!

How to Benefit from Streamlined Business Email Communications – Things to Remember

  1. Sending emails before events such as seminars, report presentations and so on to all concerned parties can greatly help. This allows them to prepare for the main topics of discussions that will be tackled in these meetings. They’ll also be able to contribute more to the overall value of those events because they can update themselves and learn the newest and most relevant things in certain discussion topics where they have active duties and direct participation within the business.
  2. Providing summaries of meetings, presentations and the like through email to all participants after such events can work wonders. This will remind your employees, executives and the other internal members of your organization about the most important things that were tackled during these meet-ups. They’ll also be able to remember their specific contributions in the meeting. They can also add more points and concepts that they might be able to think of even after the event itself. All this can be documented in these email threads. This provides a streamlined way to store and retrieve useful business data that is timestamped and can be easily attributed.
  3. A well-crafted email proposal to prospect B2B clients and partners can take you several steps closer to mutually beneficial contracts. However, remember that it’s best to ask for the best time to go on a phone discussion, a web or teleconference or a face-to-face presentation with them to discuss your proposal in detail. This way, they’ll know your exact propositions and can think of the most effective ways to work together, even before they meet up with you. This also provides them with the convenience of preparing a certain set of questions and things that they would want to clarify regarding your proposals.
  4. A significant number of first time B2C and B2B buyers prefer to send email inquiries about the products and services they’re interested in. That’s mainly because a lot of them want to keep things organized in a thread that they can use as reference during future discussions with their own team members or with your support agents, managers, and executives. They also expect almost instantaneous responses, so prepare your support team for this.
  5. Many customers can be converted into repeat buyers through compelling emails. Some of them can also forward your email updates on your latest offers, promos and newest products to their colleagues and peers, making them efficient viral marketers for your business. This is quicker and easier for them to do with emails and other direct messaging tools than with other means.

Keep these things in mind, and you’ll be on your way towards improving your internal business communications as well as your B2B and B2C sales and marketing campaigns. However, remember that email is just one out of a few ways where you can significantly optimize your bottom-line results. This means you should also implement effective ways to use other communication tools today like SMS, video channels, content-rich blog posts, social media updates and so on for your internal communications and your marketing campaigns.

How to Be An Effective Communicator in the Workplace

Has your boss ever gotten mad at you because of miscommunication? Have you ever been in a fight with a co-worker, because he or she forgot some crucial pointers that were discussed from your last meeting? These things happen everywhere, and most of us just tend to let it go not really talking about it with the person concerned. In the long run, it can definitely hurt your effectivity as a team and the quality of work you produce. If you find yourself in this same situation, here are 3 tips on how to become an effective communicator to avoid petty work disputes in the future.

Continue reading “How to Be An Effective Communicator in the Workplace”

5 Reasons Why Conferencing is so Important in Business Communication

Conference calling is a commodity to businesses across a multitude of industries, since most conferencing tools or services can be accessed at any time of day. Rescheduling and reorganizing phone meetings can be done at the last minute without causing inconvenience to other participants too.

Let me give you my top 5 reasons why I think conferencing is so important to business communication today:

  1. Companies conducting business or trying to expand outside of their city or country rely on conferencing to save money and cut back on huge travel expenses. Using conferencing is both cost-efficient and eco-friendly, especially to those who thrive to live up to their corporate responsibility to the community.
  2. A lot of hours are saved when employees conduct important meetings through conferencing which increases their productivity. Platforms for conference calling nowadays offer features like stimuli and advanced presentation tools that it has become the go-to collaboration tool of companies worldwide.
  3. It keeps remote employees in the loop on vital business discussions and agreements. It also enhances relationships between employees affected by geographic disparity. Conferencing is a great business asset to enhance collaboration and communication between employees scattered across the globe.
  4. Regular or periodic large meeting calls help keep employees of large companies or corporations updated with sales activities and eventually motivate them to achieve the company goals and boost sales.  
  5. Conferencing solutions are so easy to use that you can now decide if you want to self-manage the session over using an operator-assisted service.

Basically, conferencing allows anyone to verbally communicate with whatever amount of colleagues or clients any time of day, whether it be large event calls, medium sized gatherings, or small, confidential meetings. It can be as urgent as meetings for contingency or simply for daily sales updates, among many others. C-suite employees mostly utilize this communication tool to connect with business partners, associates, big clients, or even newcomers in training. While the accumulated cost may become expensive, there are several free conference call platforms in the market that you can use to stay on top of your business.

The Evolution of Business Communication

Business communication has vastly improved since the earlier, slower days of simply selling door-to-door or sending snail mail to your business counterparts in another region. This continuous improvement of business processes and practices – from door-to-door sales to talking to foreign clients on a screen – can be largely attributed to developments in communication technologies, and aren’t we glad that there seems to be no way but up.

The evolution of communication in the workplace is of course closely linked to innovations in communication – over time, business practices developed as communication ways fostered and people found easier and quicker ways to conduct meetings, talk to vendors, sell to clients, and obtain feedback for improvement and corporate growth.

Thanks to the advent of the written mode, craftspeople, vendors, and consumers alike in the early days were provided opportunities to find, create, and use what they needed to conduct business better on print, through letters, postcards, or newspapers, among others. Business was considerably made quicker through communication in print instead of having to travel far away. The potentials of print was also maximized for business in terms of brand exposure through flyers, newspapers, or posters. Businesses could now travel miles even without people on wheels.

But there was still some delay. Those days, correspondence would still take time to arrive and deals would still take days to get finalized. Until came the radio and the telephone, and people could now communicate real-time with wherever the phone lines and air waves took them. Brands were broadcasted in counties, states, or country-wide, and businesses could reach more than just the local neighborhood. Businesses also found ways to advertise using telephones through telemarketing.

Not long after, the television took off, and families were glued to their couches at home. Streams of brand imagery and marketing flickered screen by screen as businesses sponsored their way into talk shows and sporting highlights.

The evolution of technology then brought us computers and the world wide web, that soon led to the development of mobile phones, eventually evolving into powerful pocket-sized computers called smart phones. Computers, smart phones, and the internet gave way to endless business communication opportunities. The computing power of mobile devices made everything more efficient, empowering businesses and increasing profit opportunities more than ever. The internet also introduced a free market where anyone could start a business and be able to succeed in a short period of time, or where the voice of the consumer has become emphasized in dictating where the money would or should go.

People can now see each other wherever they are in the world with the use of webcams and online conferencing technologies. Multinational corporations are able to hold meetings inclusive of various regions and involving thousands of employees at once in real time.

Technology has revolutionized business communications and continues to do so, but not without expense. While phones and the internet undoubtedly bridge gaps, they have also in some ways built some walls – walls of scripted, impersonal correspondence from corporations or businesses, distancing away and becoming more out of touch with what the consumers and end users really need. Consumers of today prefer flexible and personalized customer service where they know they can talk to real people who truly care. We are at this stage where business communications is evolving to bring down barriers in serving their true purpose. Internally and externally, businesses must learn that after all, real and effective communication is what brings the business together and drives it to success.

Business Communication 101: Getting People to Listen

Business communication is made tricky not by industries, but by its people. Throughout the years of working within various ranks and even right now being on top of my own business, I have witnessed many moments where communication wasn’t done or used in the right, empathetic way, leading to conflict and misunderstandings – gossips, dogmatism, and negativity being the major causes – which is just why I appreciate Julian Treasure’s discussion about solving communication issues in general. His talk tackles what it takes to speak powerfully to instigate change.

As Julian said, “human voice is the most powerful sound in the world.” It has the power to declare war or peace, conflict or harmony, and yet some people might feel powerless as if nobody cares to listen.

Take 10-minutes of your time and watch this TEDTalks video, entitled “How to speak so that people want to listen” by Julian Treasure, as he shares valuable information on bad communication habits you need to avoid, what you need to say, how you need to say it, and a couple of helpful exercises to follow prior making a presentation.

Learning Business Communications

Hello all!

My name is Kent. I’ve been a business owner for several years and have finally found the time to start a blog on business communications. I’ve always wanted to share everything I’ve learned through the years both in the corporate and entrepreneurial world – things I would have wanted to know when I was but an aspiring, inexperienced guy navigating my way one desk after the other and climbing the corporate ladder. I have had numerous tumbles and falls, but every experience has been a learning one in helping me really understand how dynamic business communications can be.

While I don’t consider myself an expert, I have extensive experience in terms of working with all kinds of roles and characters in business. I have gotten to know various kinds of colleagues, dealt with challenging managers, difficult vendors, demanding clients, and most importantly, I have also learned to manage how I see myself and how I can adjust to the needs of all kinds of situations so I can communicate and get things done efficiently and effectively in business.

In this blog, I will be sharing insights on how effective communication in an organization drives a business to success – with topics like navigating the organizational environment, learning the business culture, working with leadership, engaging with colleagues and clients, and last but not least, the amazing tools and services that can help make successful communication happen for organizations of all shapes and sizes.

I hope you enjoy my posts and gain some valuable insights as you read along. I would also love to hear your comments and suggestions so I can widen my scope of topics, improve my blog further, and learn with my readers as I go along!